Alejandro's Takes Legal Action Against Hopi Tribe and Sterling Real Estate Management Over Baja Mar

February 15, 2025 - 23:10

Alejandro's has initiated legal proceedings against the Hopi Tribe and Sterling Real Estate Management, claiming that the recent opening of Baja Mar in the same building has resulted in "unfair competition." Through their attorney, Taylor Swick, Alejandro's expressed concerns that the presence of Baja Mar has significantly impacted their business operations, creating an uneven playing field in the downtown area.

The lawsuit highlights the challenges faced by local businesses when larger entities enter the market, potentially overshadowing established establishments. Alejandro's argues that the competitive dynamics have shifted unfavorably since Baja Mar's arrival, leading to a decline in customer traffic and revenue.

In light of these developments, Alejandro's seeks to address what they perceive as detrimental effects on their business model. The legal action underscores the broader implications of competition in the hospitality and restaurant sectors, particularly in vibrant downtown locales where multiple establishments vie for the same customer base. The outcome of this case may set a precedent for how similar disputes are handled in the future.